Improve your event planning website with a blog. A blog is a promotional tool that
educates and informs your audience about your business. It attracts potential clients, too.

Here are the top five reasons why you should start a blog:

#1- You build an online presence
Create a buzz in the social media and online world. The more visible you are, the more
advantageous for your business. By creating interesting and informative contents, your
followers will be looking forward to reading more. Use keywords to drive more traffic to
your website. Usually, informative blogs attract more readers. Post articles that answer the
common questions of the readers.

#2- It boosts your credibility
Sharing your valuable knowledge and suggesting solutions to common problems that
people encounter when planning their events build up your reputation.
As events production company philippines, it shows your expertise and creativity.
As you educate your readers about the pros and cons of hiring event planners, you are
helping them consider hiring you one. Chances are, you will be the best choice.

#3- It enhances your professional image
When you blog, you let your readers inside your world. You allow them to get a glimpse of
your personality and character. Your blog significantly enhances your image.

Your virtual connection with your audience sets you apart from other event planners. So,
sell yourself. Share your personality to make others trust your event planning expertise.
Be real and express your uniqueness through your blog.

#4- It features your passion
Your blog shows how much you enjoy the job as an event planner. Showcase your ingenuity
and creativity through every article you write. Write a blog that reflects your passion to
create exceptional events. Show your best works in your blogs. Add images or videos.

#5- It increases the potential of getting more clients
When readers find your blogs valuable, it increases the potential of turning them into
clients. One effective way to make readers respond positively is to provide incentives or
discounts if they book their events in advance. Blogs also generate passive revenue through
Google ads or pay per click.

So, are you ready to write your first blog? Do it now and promote your own event
planning business.

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The modern digital technology has evolved the customer service system. Chatbots and
other electronic recordings replaced the traditional person-to-person interactions.
However, when customers start to demand personal touch to resolve their concerns,
different industries combine human and digital strategies. Combining the two
methodologies enhances the satisfaction of customers, ensuring their brand patronage and
loyalty.

Therefore, here are some tips for optimizing the customer service:

Avoid total digitized methods
You can utilize digital responders or chatbots to answer simple queries. For more complex
issues and concerns, provide an option for the customer to talk to someone and answer his
questions.

Have a CRM software to help the agent identifies the customer
It is necessary for the customer service representative to know the customer’s history in
the company. The agent should know the background of the person calling him/her to
provide a more personalized service. It would build a more positive and trusting
relationship between the company and the customer.

Create a competent and caring team
Hiring a third-party provider to take care of the customers’ concerns is good. But many call
centers are focused on speed instead of quality discussion. It is better to hire new staff or
train your most friendly and competent employees to provide customer support.

Resolve the customer’s concern immediately
Focus on addressing the customer’s call with the first contact point. It is frustrating for
customers to be transferred from one staff to another. It shows lousy service. It is

necessary to pick the most dedicated, empowered, and trained staff who can provide
answers or resolve the problem at first call.

Surpass the expectations of your customers
Extraordinary customer service and after-sale support will make your customers happy
to buy your products or services again and again. Surprise them with promos, discounts,
and other privileges.

Yes, the world of commerce and business is full of the latest modern technology, but
customers still want human intervention when it comes to customer service.

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In online advertising, posting to several Facebook groups for your products will only drive
away potential customers. Bombarding people with salesy posts everyday is not a good
idea.

There are other professional ways to introduce and market your products, through PPC or
pay-per-click advertising. However, before you conduct this type of advertising and
promotion, you have to identify which of the elements are appropriate.

Here are the elements of Pay-Per-Click Advertising

1. Ad Group

This group of ads contains particular products you would like to promote. For instance,
your business is more on selling shoes for women; you can run an advertisement about
high-heels shoes while the other ad can be flat shoes. You can conduct an ad group through
text or images.

2. Keywords

As part of your PPC advertising campaign, you should associate specific keywords for your
ad group. Let’s say “affordable shoes” or “shoe sale.” Using keywords for your ad group may
vary upon the target market you are aiming, what is the age bracket you would like to
attract for your campaign. You need to find the appropriate keyword to associate to the ad
group, when netizens search for keyword, your ads will appear in search engines.

3. Ad Text

In this part of PPC advertising campaign, you should have a copywriter that will work on
text creativity. If you really want to get quality leads for your business, you have to invest in
hiring a wordsmith who knows how to get the attention of your target customers through
keywords without sounding like hard selling.

4. Landing Page

PPC advertising campaign will not be useful if you do not have a landing page, where
customers can see all the special or seasonal products you promote. You need to create a
landing page, so when people click either your ad group or text advertisement, they will be
redirected to a page where they can choose from your products. It’s better to have a
specific landing page for your ads and special products, instead of a plain product page.
PPC advertising campaign is broad, but knowing these essential elements will drive you
more site traffic and quality leads.

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